Roku launches Howdy, a $2.99 ad-free streaming service

Roku's Howdy aims to offer viewers an affordable alternative in the crowded streaming market.

Roku introduces Howdy as a new ad-free streaming option

Roku has announced the launch of Howdy, an ad-free streaming service priced at $2.99 per month. This service features a collection of nearly 10,000 hours of content from notable partners such as Lionsgate, Warner Bros. Discovery, and FilmRise. Subscribers can enjoy popular titles like "Mad Max: Fury Road," "The Blind Side," and various select Roku Originals. Roku's CEO, Anthony Wood, has described Howdy as designed to complement existing premium services rather than compete with them. This launch follows Roku's recent $185 million acquisition of Frndly TV, expanding its streaming portfolio. It also builds on the success of The Roku Channel, which has established itself as a leading ad-supported streaming service, reportedly used by 125 million people daily. Moreover, Roku recently reported a 15% revenue growth, highlighting their substantial streaming hours.

Roku's introduction of Howdy comes as the streaming market continues to evolve and grow more competitive. By offering a low-cost, ad-free service, Roku targets budget-conscious consumers who still seek quality entertainment. The service's positioning as a complement to premium platforms may attract viewers who want additional options without higher costs. With an impressive library and Roku's large user base already established, Howdy is poised to carve out a niche in the streaming space amidst rising competition.

Highlights

As streaming options expand, Howdy may reshape viewer expectations for affordability and content access.