Fox One Launch Date Announced

Fox Corp. announced the launch date and pricing for its new streaming service.

Fox Reveals Fox One Launch Date And Pricing

Fox Corp. announced that its subscription streaming service, Fox One, will launch on August 21 at a monthly price of $19.99. The news came from CEO Lachlan Murdoch during the company's fiscal fourth quarter earnings call, where Fox reported better-than-expected results, largely due to advertising gains. This pricing is at the lower end of industry expectations. While the service will target cord-cutters, it will also be accessible at no additional cost to pay-TV subscribers. Fox One will feature a variety of news, sports, and entertainment programming but has not confirmed if any original content will be produced specifically for this platform.

The launch of Fox One signifies a strategic shift for Fox Corp., which had previously stayed clear of direct competition in the streaming space. With the market facing a notable transition from traditional cable to streaming, this move appears to be an effort to capture a growing audience of cord-cutters. The modest pricing and the mention of bundling opportunities indicate a careful approach to gaining market share while leveraging existing pay-TV subscriber bases. However, the lack of announced original content may hinder its initial appeal against stronger competitors.

Highlights

Fox's entry into streaming could reshape its competitive landscape.