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Fox One streaming service to launch on August 21

Fox One will include all Fox sports and news programming for $19.99 monthly.

August 5, 2025 at 01:36 PM
blur Fox One streaming service to launch on August 21 for $19.99 per month

Fox Corp. introduces its new streaming service Fox One to attract sports fans and news viewers.

Fox One streaming service launches to compete in the market

Fox Corp. will officially launch its streaming service Fox One on August 21, 2023, priced at $19.99 per month. This service aims to aggregate all of Fox's sports and news content, featuring live NFL and MLB games along with programming from Fox News and Fox Business. CEO Lachlan Murdoch mentioned that the service will be free for existing pay TV subscribers. However, unlike competitors, Fox One will not offer exclusive content and will generate costs primarily from its operations and marketing. As sports viewership remains crucial, the platform is positioned to attract fans ahead of the NFL season and amid challenges in the broader media landscape.

Key Takeaways

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Fox One launches on August 21, costing $19.99 per month.
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Service includes live NFL and MLB games along with news programming.
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Existing pay TV subscribers will have free access to Fox One.
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No exclusive content sets Fox One apart from competitors.
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Fox's advertising revenue increased by 7%, showing resilience.
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Murdoch highlights the balancing act of bundling and focusing on targeted audiences.

"It's important to remember that our subscriber expectations or aspirations for Fox One are modest."

Murdoch stresses that expectations for the new streaming service will be kept realistic.

"We want to be very targeted, but we also want to make it easy for our consumers and our viewers to gain our content."

Murdoch highlights the challenge of balancing focused offerings with consumer convenience.

Despite the promise of convenience and a targeted audience approach, Fox One's launch underlines a significant shift in consumer habits. Murdoch's emphasis on avoiding disruption in the pay TV market indicates a cautious strategy in a rapidly evolving digital environment. With competitors like Disney ramping up their direct-to-consumer offerings, Fox must navigate its path carefully to ensure it meets subscriber expectations while remaining financially viable. This approach seems confident yet reflects the broader uncertainty faced by media companies in the streaming war.

Highlights

  • Fox One aims to attract fans just before NFL season.
  • Challenging market ahead for Fox's streaming strategy.
  • Subscribers face a modest expectation for Fox One.
  • No exclusive content but a bold move into streaming.

Income uncertainty ahead for Fox One

Fox's strategy to combine existing offerings without exclusive content could limit earnings potential. Additionally, their cautious approach to avoid disrupting the pay TV market raises questions about their competitiveness.

As Fox One enters the streaming fray, it faces a crucial test in a competitive market.

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