Professional drinks and sobriety

Sandra Parker, a Scotland-born professional and founder of Just the Tonic, shares her journey from heavy drinking to becoming a sober coach.

Six-figure executive becomes alcohol coach after quitting drinking

Sandra Parker, 56, grew up in Scotland and now lives in London. She built a career at an investment bank, earning a six-figure salary, while drinking heavily on weeknights and weekends. Her pattern began in university and was reinforced by ladette culture that equated social success with heavy drinking. She ran marathons and stayed physically active, but alcohol remained a constant. The turning point came after a period of heavy drinking and worsening hangovers, followed by a Dry January style challenge that made her rethink her relationship with alcohol. After about six months of abstinence, she realized she did not want to return to drinking, and seven years later she left her old job to train as a coach. Covid then accelerated her pivot to a full-time role guiding others who struggle with drinking, especially high-achieving professionals who hide their habits behind wine tastings and upscale lifestyles.

The story exposes the gap between professional success and personal health. It shows how a culture that celebrates work hard, play hard can normalize risky drinking. It also reflects a growing market for coaching that targets mindset, not merely restriction, as a path to change. The pandemic served as a catalyst, pushing many to rethink careers and habits. Yet stigma remains a barrier, with many people reluctant to admit they need help.

Highlights

Change can come from a clear mind and a ready heart