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High earner shares struggles of financial satisfaction

Jack Kim, a consultant earning £100,000, reveals he doesn't feel wealthy despite his salary.

July 26, 2025 at 10:28 AM
blur I earn £100,000 a year but don't feel rich - I've downgraded to PureGym and holidays in Europe, ditched M&S groceries and only eat out once a week

Young professional Jack Kim shares how high earnings don't equate to wealth satisfaction.

Living rich on paper but feeling poor in London

Jack Kim, a 28-year-old strategy consultant in London, earns a six-figure salary but expresses that he does not feel rich. Despite taking home around £6,000 per month, Jack identifies as a 'HENRY'—high earner, not rich yet. He highlights how living costs in London devour much of his income. Monthly expenses for his two-bedroom flat amount to £2,630 in mortgage and council tax, along with £420 on utilities and £250 on groceries. In efforts to manage his finances, he has downgraded his gym membership and swapped luxury vacations in Asia for European trips. Following the trends of many young professionals, Jack feels the pressures of London’s cost of living.

Key Takeaways

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Earning £100,000 does not guarantee a sense of wealth
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Living costs in London significantly impact finances
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HENRYs represent young professionals facing financial pressures
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Lifestyle changes are becoming necessary for financial survival
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Debt and high taxes contribute to financial discomfort
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The dream of homeownership is increasingly unattainable for many

"Even though I'm on a six-figure salary, I don't feel rich at all."

Jack Kim expresses the disconnect between salary and personal wealth.

"I don't have an expensive watch or a car. No luxury yacht or Monaco holidays like my friends who are bankers."

This highlights the lifestyle disparities among high earners in London.

"It's not affordable to get a mortgage these days – unless you have generational wealth."

Jack reflects on the barriers young professionals face in homeownership.

"We feel the cost of living just like anyone else. I don't feel upper-middle class."

Jack points out that high earnings do not shield him from economic realities.

Jack Kim’s experience sheds light on a troubling reality faced by many high earners in urban settings. While expected to enjoy a certain lifestyle, many find their higher salaries quickly diminished by rising living costs and lifestyle inflation. Kim's reliance on public transport, avoiding luxury brands, and minimized dining out illustrates a growing trend where young professionals feel financially strained despite lucrative earnings. His situation reveals not just personal choices but broader economic challenges affecting a generation balancing ambition with financial realities. The concept of 'HENRY' encapsulates the struggle of a segment of society that appears wealthy but faces a multitude of financial pressures.

Highlights

  • High earners are feeling the pinch of economic pressures.
  • Even good salaries can feel like nothing in a city like London.
  • Six figures mean little when expenses consume it all.
  • The reality of HENRYs shows wealth isn't solely about income.

Economic pressures faced by high earners

Jack Kim represents a wider trend among high earners who feel financial stress due to high living costs and inflation. This reveals a growing divide between perceived wealth and actual financial security, especially in urban areas like London.

Jack's story reflects the shifting perceptions of wealth among young professionals today.

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