Pixel 9 Pro Fold price drops to 1199 before Pixel 10 Pro Fold debut

Google trims the Pixel 9 Pro Fold to 1199 as the Pixel 10 Pro Fold looms, signaling a strategic inventory move.

Pixel 9 Pro Fold Discount Prepares Market for Pixel 10 Pro Fold

Google is selling the Pixel 9 Pro Fold for 1199 on Amazon, down from 1799. The device, which launched last year, is sold and shipped directly by Amazon. The discount is described as the largest new-condition price cut for the model. The move comes as Google prepares to unveil the Pixel 10 Pro Fold next week, with talk of upgrades like Qi2, thinner bezels, a larger battery and IP68 protection around the new model. Retailers often clear inventory ahead of a new generation, a pattern seen across gadget lines.

The foldable market remains competitive with Samsung’s Galaxy Z Fold 7 on the horizon, though the latter carries a high price tag. Google’s price move appears aimed at moving stock before the new model lands and possibly to attract buyers who might upgrade from older Pixel folds. In addition to the foldable deal, Pixel 9 Pro is discounted to as low as 599 and Pixel 9a to 399, showing broad clearance across the Pixel line.

The discount signals a classic tech market tactic: use aggressive pricing to shorten the gap between generations and keep momentum even as a new model nears. For consumers, it creates a window to buy high-end foldables at a steep discount. For Google, it tests how far price cuts can stretch demand while the product line sits in a waiting phase for the next release. The strategy also keeps pressure on rivals like Samsung, who must justify a higher price tag against fast-moving promotions. Still, heavy discounting can erode perceived value and margins if not carefully timed to the product cycle.

Highlights

Market watchers will see if the price move translates into longer-term growth for the Pixel foldable line