Pixel 9 Pro Fold price drops

As Google prepares to unveil the Pixel 10 line, last year’s Pixel 9 Pro Fold sees a deep discount that tests buyers’ patience and expectations.

Google Pixel 9 Pro Fold

Google is discounting the Pixel 9 Pro Fold as the company gears up for the Pixel 10 lineup next week. On Amazon, the 256GB Pixel 9 Pro Fold is listed at $1,199, a $600 reduction from its $1,799 launch price. This marks the lowest price the model has ever reached, offering a rare moment of value for a high end foldable device that was priced at premium levels since its release in September 2024.

The Pixel 10 Pro Fold is expected to debut at the Made by Google event on August 20, with pricing around $1,799. Some reports also hint at a possible October rollout for the new model. While early word suggests few major feature upgrades, buyers will still weigh the appeal of immediate access to the current device versus waiting for the next generation.

The discount signals Google using price as a lever to move last year’s hardware while it advances the product cycle. In a market crowded with premium foldables, price cuts like this can attract bargain hunters and test how much value users place on sensor arrays and software features. The move may complicate the company’s margins, but it could widen the overall addressable audience for foldables.

Looking ahead, the Pixel 10 Pro Fold’s price and timing will shape competitive dynamics in the category. If the new model lands at a similar price point and delivers only modest upgrades, pressure will grow on rivals to match value rather than chase incremental features. That tilt could influence consumer expectations and retailer strategies in the coming quarters.

Highlights

The market will reveal if heavy discounts translate into sustained demand for foldables.