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OpenAI stops promotion of Jony Ive's io due to trademark issue

OpenAI has taken down content related to its acquisition of Jony Ive’s company after a complaint from iyO.

June 23, 2025 at 10:53 AM
blur OpenAI takes down mentions of Jony Ive’s io amid trademark row

OpenAI takes action following a trademark complaint from earbud maker iyO.

OpenAI removes content related to Jony Ive's io after trademark dispute

OpenAI has removed promotional content about its deal with Sir Jony Ive's company, io, after receiving a trademark complaint from iyO, a maker of AI-driven earbuds. The AI firm took down a page announcing the acquisition but the promotional video featuring Ive and OpenAI CEO Sam Altman remains available on YouTube. OpenAI stated that it disagrees with the complaint and is evaluating its options. The deal, involving a significant investment of $6.4 billion, announced last month, aims for deep creative and design collaboration between the two firms.

Key Takeaways

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OpenAI has removed content related to io due to a trademark complaint.
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Ive and Altman’s partnership is still intact despite legal issues.
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OpenAI plans to review its options regarding the complaint.
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The deal aims to produce innovative tech products next year.

"This page is temporarily down due to a court order following a trademark complaint from iyO about our use of the name 'io'."

An OpenAI spokesperson provided clarity on the company's actions related to the trademark complaint.

"I have a growing sense that everything I have learned over the last 30 years has led me to this place, to this moment."

Ive reflects on the significance of his partnership with OpenAI in the context of his career.

"In the same way that the smartphone didn’t make the laptop go away, I don’t think our first thing is going to make the smartphone go away."

Altman discusses the potential impact of the new AI product on existing technology, emphasizing its uniqueness.

This move reflects the legal complexities that can arise in technology partnerships, especially when trademarks are involved. The swift action by OpenAI underscores the serious nature of intellectual property in the tech industry. While the dispute does not threaten the deal itself, it raises questions about branding and identity in a rapidly evolving market. Altman's and Ive's ambitious vision could face hurdles as they navigate these legal challenges, which could affect public perception as well.

Highlights

  • OpenAI's trademark dilemma reveals the challenges in tech partnerships.
  • Jony Ive's ambitious vision is met with unexpected legal hurdles.
  • This trademark complaint puts OpenAI's branding at risk.
  • The future of innovative tech could hinge on trademark disputes.

Legal concerns surrounding trademark dispute

The trademark complaint from iyO raises potential risks regarding OpenAI's branding and future collaborations. This situation could affect consumer trust and investor confidence in OpenAI's initiatives.

Tech partnerships must adapt swiftly to legal challenges.

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