T4K3.news

OpenAI removes Jony Ive promotional video due to court order

OpenAI has taken down a video related to Jony Ive following a trademark complaint.

June 22, 2025 at 10:24 PM

OpenAI pulls promotional materials around Jony Ive deal due to court order

OpenAI has removed promotional content related to Jony Ive due to legal issues with the company name.

OpenAI removes Jony Ive promotional materials following court order

OpenAI has taken down a promotional video featuring CEO Sam Altman and renowned Apple designer Jony Ive. This action comes after a judge issued a restraining order related to the use of the company name 'io.' Mark Gurman from Bloomberg indicates that despite this setback, the acquisition of Ive’s design startup by OpenAI is still progressing as planned. OpenAI confirmed that the materials were removed due to a trademark complaint from iyO. The court order aims to address potential confusion among consumers regarding the brands involved. Although the video was removed from OpenAI's platforms, it remains available on X.

Key Takeaways

✔️

OpenAI removed promotional video due to a trademark complaint.

✔️

The deal to acquire Jony Ive's startup remains on track.

✔️

Legal issues may create challenges for branding in tech acquisitions.

"This page is temporarily down due to a court order following a trademark complaint from iyO."

OpenAI's statement clarifying the reason for the promotional video removal.

"The deal is on track and has NOT dissolved or anything of the sort."

Mark Gurman's reassurance that the acquisition of io remains intact.

This incident illustrates the legal complexities surrounding brand names and intellectual property in the tech industry. Companies like OpenAI face growing scrutiny not only from competitors but also from other innovators asserting their rights. As OpenAI continues its high-profile acquisition moves, its ability to navigate such legal challenges will be crucial for its market strategy.