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Jony Ive and Sam Altman announce major AI device initiative

Ive and Altman reveal plans for a groundbreaking AI companion device in a new partnership.

May 22, 2025 at 06:17 PM

iPhone design guru and OpenAI chief promise an AI device revolution

Jony Ive and Sam Altman promise a groundbreaking device from their collaboration.

Jony Ive and Sam Altman unveil ambitious AI device partnership

Sam Altman and Jony Ive have partnered to create a product that they believe will revolutionize technology. Jony Ive, the designer behind the iPhone, has sold his company io to OpenAI, where he will assume a major creative role. In a promotional video, Altman praised a mysterious prototype device, calling it the coolest technology ever. While both figures have impressive track records, analysts caution that their ambition may face challenges, especially given past failures in AI hardware. The prototype aims to seamlessly integrate into daily life, complementing existing devices like the MacBook and iPhone.

Key Takeaways

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Ive and Altman aim to create a groundbreaking AI companion device.

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Past failures in AI hardware raise concerns about their success.

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Expectations are sky-high for this new partnership.

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The device is intended to fit smoothly into users' lives.

"I have a growing sense that everything I have learned over the last 30 years has led me to this place."

Ive reflects on the importance of this partnership for his career.

"This is an AI research lab that is running around trying to find solutions that will turn it into the next Apple or Google."

Benedict Evans comments on OpenAI's strategy in the tech landscape.

The collaboration between Jony Ive and Sam Altman brings together two influential minds in tech, but it also raises expectations to daunting levels. Analysts like Martha Bennett note the difficulty of enticing consumers to shift from established technology to something completely new. If they succeed, this could mark a significant step in integrating AI into daily life. However, the journey ahead is not guaranteed, and the lackluster reception of previous AI devices highlights the risks involved.