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NVIDIA Highlights GeForce Features and GeForce NOW Ahead of Gamescom

NVIDIA will premiere GeForce On today at noon PT to showcase latest GeForce features and GeForce NOW news, with no new hardware announced.

August 18, 2025 at 02:34 PM
blur NVIDIA Says "No New Hardware" In The GeForce On Community Update But Will Rather Highlight Latest GeForce Features

NVIDIA will premiere GeForce On at noon PT to highlight latest GeForce features and GeForce NOW news, with no new hardware announced.

NVIDIA Focuses on GeForce Features and GeForce NOW Before Gamescom

NVIDIA says GeForce On will premiere today at 12pm PT on its social channels, including Twitch and YouTube. The event will spotlight updated GeForce features and major GeForce NOW news as a prelude to Gamescom 2025 in Germany. There will be no hardware announcements; the focus is on software, services, and upcoming PC games.

Key Takeaways

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No hardware reveal in this premiere indicates a software and services led strategy
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GeForce NOW is a central topic with potential library and performance updates
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Gamescom plans will test how NVIDIA positions software gains against hardware cadence
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Expectations for RTX 50 series hardware may be delayed to later announcements
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Cloud gaming improvements could broaden GeForce NOW appeal to more players
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Feature and overlay updates aim to improve daily user experience
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The event serves to maintain momentum ahead of major game reveals
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Investor sentiment may hinge on how quickly software gains translate to real gameplay improvements

"GeForce is becoming a platform not just a GPU"

Editorial note on strategy

"Cloud gaming power matters as much as raw GPU speed"

Comment on GeForce NOW emphasis

"This premiere tees up Gamescom as a test for NVIDIA's software strategy"

Implication for event strategy

"Games are the real draw not the specs"

Consumer focus

Strategically, NVIDIA leans into software and cloud gaming to extend the life of existing GPUs. Emphasizing overlays, graphics features, and cloud improvements signals a shift toward services as a growth engine for GeForce. This could intensify competition with rival cloud platforms and set expectations for hardware cadence at future events.

Highlights

  • GeForce is becoming a platform not just a GPU
  • Cloud gaming power matters as much as raw GPU speed
  • This premiere tees up Gamescom as a test for NVIDIA's software strategy
  • Games are the real draw not the specs

What matters next is whether players notice real day to day improvements in games.

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geforcegeforce_nowgamingcloud_gaminggamescom gamingtechnologybusiness

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