Nintendo Dominates Japan July 2025 Game Sales

July 2025 sales data from Famitsu show Mario Kart World topping the charts for the second month, with Donkey Kong Bananza debuting and Switch 2 leading hardware.

Nintendo Dominates Japan July 2025 Game Sales

Famitsu’s July 2025 rankings show Mario Kart World at the top for the second straight month in Japan, with 375,378 units sold. Donkey Kong Bananza enters at second place with a strong debut, while Tamagotchi Plaza, Mario Kart 8 Deluxe, and Animal Crossing: New Horizons fill out the top five. Nintendo remains the dominant publisher, selling 796,000 copies in retail last month, far outpacing Bandai Namco and Sony.

On the hardware side, Nintendo Switch 2 leads with 426,808 units sold, though the figure is down from June as supply constraints linger after the launch. The original Nintendo Switch sold 57,532 units, compared with 78,097 in June, signaling a gradual shift as newer hardware stabilizes in the market.

The July results underline Nintendo’s enduring appeal in Japan, where long-running franchises keep pulling buyers even as new titles arrive. Donkey Kong Bananza’s debut shows there is room for fresh entrants, but the real driver remains the franchise ecosystem that has built trust among players. The data also point to a market where hardware momentum matters as much as software allure, since supply constraints can blunt the splash of a new release.

For publishers, the month reinforces a simple truth: reliability and brand affinity often beat novelty. Nintendo’s software cadence and the Switch 2’s continuing demand create a durable revenue base, while competitors face the challenge of matching that momentum without a comparable ecosystem or supply certainty.

Highlights

The market will keep adapting to new releases and hardware availability as players tune their owned libraries to the forces shaping a busy summer season.