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Best selling 2025 game in Europe comes from a 2024 release

EU charts show a 2024 release leads new releases in 2025 while the year’s overall top seller is also a 2024 title, with data caveats noted.

August 18, 2025 at 12:46 PM
blur The best-selling game of 2025 in Europe so far is a game from 2024, beating Assassin’s Creed Shadows

A European sales chart shows a 2024 release leads new releases in 2025 while the overall year is still led by a 2024 title.

Best selling 2025 game in Europe comes from a 2024 release

The Game Business has published a top 20 chart for Europe up to July 28, based on data from 15 major markets via GSD. It shows the best selling new game of 2025 so far is Assassin’s Creed Shadows, a title released in 2024, while EA Sports FC 25 holds the overall year lead, having come out in September 2024.

There are caveats: Mario Kart World is counted only for physical copies in GSD’s chart, and Nintendo’s Switch 2 bundle data aren’t fully disclosed. Nintendo’s quarterly report notes 1.34 million Switch 2 consoles sold in Europe by end of June, but it does not specify how many came with Mario Kart World or how many digital copies moved on the Switch 2 eShop. Overall, 71 million PC and console games were sold across the major European markets this year so far, with 74% of those sales digital, a 6% drop year over year.

Key Takeaways

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A 2024 release can dominate a year’s early sales even when newer titles exist
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Digital sales continue to outpace physical, but data gaps cloud the full view
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Bundling with consoles can shift top spots without changing the underlying quality
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Caveats in data reporting limit definitive conclusions about the market
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Holiday season releases remain poised to challenge the current leaders
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European markets show a healthy but uneven mix of platforms and formats
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The ongoing data gaps underscore the need for clearer reporting across regions

"Old hits still pull the most weight"

editorial reflection on staying power of 2024 titles

"Digital sales now dominate European markets"

based on the share of digital sales cited in the report

"Timing and bundles decide the chart more than fresh launches"

insight into what drives sales charts beyond new releases

The numbers reveal a market that moves as much by timing and distribution as by headline launches. A 2024 title can outrun 2025 newcomers if it sits at the right moment in a bustling holiday window and benefits from bundles or a large install base. The data gaps around digital versus physical copies show how trajectory can mislead without a complete picture from every platform. In short, the chart is as much about packaging and reach as about pure popularity.

Highlights

  • Old hits still pull the most weight
  • Timing and bundles shape the chart more than new releases
  • Digital footprints decide the season winners
  • The year is still open to a late breakaway title

Sales data caveats in European chart

GSD data rely on partial figures. Mario Kart World data are limited to physical sales, and Switch 2 bundle numbers and eShop digital copies are not fully disclosed, leaving some top-line conclusions provisional.

The year’s chart will keep changing as new titles arrive and players shop across bundles and platforms.

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