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July 2025 top eShop games announced
Nintendo Japan lists the leading titles for Switch and Switch 2 in July 2025.

Nintendo Japan releases July 2025 top eShop games for Switch and Switch 2.
Nintendo Japan Announces July 2025 Top eShop Games
Nintendo Japan has released the July 2025 top selling games on the Nintendo eShop for both the Nintendo Switch and the Switch 2. On Switch 2, Donkey Kong Bananza leads the chart, followed by Tamagotchi Plaza. The line-up shows Tamagotchi Plaza outselling major titles like Mario Kart World and Street Fighter 6, a sign of strong demand for newer IP in the online store. The Switch 2 Edition lists a mix of niche titles, including Shine Post and Rune Factory: Guardians of Azuma, alongside higher profile games.
On the standard Nintendo Switch, Tamagotchi Plaza sits at the top while Patapon 1 + 2 Replay climbs, indicating an appetite for retro compilations and portable play. The spread between Switch and Switch 2 reflects how hardware upgrades influence buyer choices, with a blend of nostalgia and fresh ideas driving downloads. Nintendo did not announce price changes or promotions for July, so the rankings likely reflect demand patterns and how quickly people adopt the new hardware.
Key Takeaways
"Nostalgia rules the digital shelves this July"
Highlights the nostalgia-driven sales trend
"Switch 2 upgrade shifts what sells in the eShop"
Notes the impact of the new hardware on rankings
"Publishers bet on familiar brands to drive downloads"
Observes brand strength in the digital market
"Japanese players sample old and new with equal curiosity"
Describes consumer behavior in Japan
The data this month underline how a new console cycle can reshape digital charts. Switch 2 titles mix family friendly entries with light action and simulation games, while the original Switch leans toward enduring favorites. That split suggests Nintendo is balancing its approach to lure both core fans and casual players.
The top ranking for Tamagotchi Plaza also shows how recognizable brands survive digital markets. When players can sample familiar worlds on mobile, in living rooms, or on the go, the platform wins. The results remind us that a healthy eShop depends on a steady flow of both new ideas and beloved IP.
Highlights
- Nostalgia rules the digital shelves this July
- Switch 2 upgrade shifts what sells in the eShop
- Publishers bet on familiar brands to drive downloads
- Japanese players sample old and new with equal curiosity
Only time will tell if this momentum lasts.
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