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Motorola unveils limited Paris Hilton edition Razr+

Motorola's new Razr+ edition featuring Paris Hilton will launch on February 13.

February 11, 2025 at 02:00 PM

Motorola Razr+ (2024) gets limited Paris Hilton edition release

Motorola is releasing a limited Paris Hilton edition Razr+ with a vibrant pink finish and special features.

Motorola launches exclusive Paris Hilton edition Razr+

Motorola is set to release a limited edition Paris Hilton variant of its Razr+ (2024) on February 13. This new phone features a vibrant pink color, along with some exclusive items such as a vegan leather case, a charger, and special wrist straps. The launch continues a long-standing partnership between Motorola and Hilton, who previously promoted the standard Razr+ model. Retailing at $1,199.99, this version comes with customizable ringtones made by Hilton, including a special twist on the traditional "Hello Moto" sound. The edition is meant for exclusive online sales through Motorola's website until supplies run out.

Key Takeaways

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Motorola's Razr+ limited edition is priced at $1,199.99.

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Includes exclusive ringtones and wallpapers by Paris Hilton.

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Standard pink Razr+ available for $580, creating pricing disparity.

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Only available on Motorola's website while supplies last.

"This special release will be available only from Motorola’s website, and only while supplies last."

Highlighting the exclusivity of the Paris Hilton edition.

"The new version sells for $1,199.99, but includes unique features like custom ringtones."

This fact clarifies the additional cost for consumers.

"Motorola thinks you’ll say, 'That’s hot,' when you see the new Razr+ variant."

This quote captures the playful tone of the launch marketing.

Motorola's limited edition Razr+ caters specifically to fans of Paris Hilton, capitalizing on celebrity culture to elevate brand appeal. Priced at a $200 premium over the standard Razr+, the special edition offers unique features that may attract collectors and dedicated fans. The partnership with Hilton reflects strategic marketing, as celebrity endorsements continue to shape consumer choices in technology. However, the high price may alienate potential buyers who are looking for the more affordable pink Razr+, currently available for $580. This could lead to a divided market between luxury buyers and those seeking practicality.