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Motorola launches pink Paris Hilton edition Razr+ phone

The limited-edition Razr+ will retail for $1,200 and be available starting February 13.

February 11, 2025 at 02:00 PM

Motorola's new Paris Hilton edition Razr+ is so unapologetically pink, it's making Barbie look emo

Motorola launches a limited-edition Razr+ phone featuring Paris Hilton's branding.

Motorola unveils Paris Hilton edition Razr+ in bright pink

Motorola has introduced a limited-edition Paris Hilton version of its Moto Razr+ flip phone, showcasing an eye-catching bright pink design. The phone features Hilton's signature and the phrase "That's Hot" engraved on the hinge. It includes exclusive ringtones, wallpapers, and comes bundled with a matching pink case and personalized packaging. Priced at $1,200, this edition is $200 more than the standard pink model, and sales start on February 13th. Availability will be limited, emphasizing its collector's value.

Key Takeaways

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Motorola's Razr+ Paris Hilton edition emphasizes celebrity branding.

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The phone retails for $1,200, appealing to collectors.

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Limited availability adds to the device's exclusivity and desirability.

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Bold color choices reflect current consumer trends for unique tech.

"This packaging features a personalized message from Paris Hilton, making it a must-have for fans of fashion, tech, and luxury."

This highlights the exclusive nature of the product, appealing to fans and collectors.

"The phone is so pink that it can make a flamingo blush."

A fun way to illustrate the striking color choice of the device.

This bold move from Motorola taps into nostalgia for early 2000s fashion while reflecting a broader trend in tech toward unique and personal branding. As consumers seek more unique, stylish tech options, Motorola’s marketing revolving around celebrity culture could connect deeply with fans and collectors. This strategy encourages manufacturers to think differently about product presentation and customer appeal in a competitive market, especially as we see pastels gaining popularity.

Highlights

This Razr+ is so pink it makes flamingos jealous.
Paris Hilton's new phone is a collector's dream come true.
Who knew pink could be this bold?
Motorola goes all in with celebrity branding.

Potential backlash over pricing of the limited edition phone

The high price point of the limited Paris Hilton edition Razr+ may face criticism from consumers and tech critics alike, as it exceeds what most users would consider reasonable for a smartphone, even one with celebrity branding.

Motorola's creative approach may shape future collaborations between tech brands and celebrities.

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motorola razr paris hilton technology gadget technology gadgets

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