Meghan Markle gifts Khloé Kardashian a basket from As Ever

Meghan Markle shares a gift from her As Ever brand for Khloé Kardashian featuring a basket of vegetables flowers and wine.

Meghan Markle gifts Khloé Kardashian a basket from As Ever filled with vegetables flowers and wine

Meghan Markle reposted a photo on Instagram Stories showing a gift Khloé Kardashian received from Meghan's lifestyle brand As Ever. The basket included vegetables such as sweet peppers, corn and butternut squash, a bouquet of flowers, two bottles of As Ever wine and a jar of honey. The post arrived days after As Ever announced its latest release, the 2024 Napa Valley Rosé, described as having a blush hue and balanced notes. The brand previously launched in April and quickly sold out its first drop, signaling strong early demand.

Meghan has used gifts to spotlight As Ever in the past, sending boxes to Kris Jenner, Annie Bing and Zoe Saldana with brand logos and treats inside. This latest gesture reinforces the link between celebrity networks and brand visibility, showing how a well staged hamper can generate social media buzz alongside traditional marketing. For Kardashian fans, the gift blends lifestyle hospitality with product awareness, while for As Ever it translates into free publicity and potential sales as the brand expands its lineup.

The move fits a pattern where famous friends help amplify a brand through everyday luxury. Such tactics can turn a private gesture into public traction, especially on platforms driven by visuals. Yet the strategy rests on audience appetite for curated gift culture and on whether buzz converts to lasting interest. If As Ever can sustain momentum beyond one-off drops, the Kardashian connection could become a durable asset rather than a momentary stunt.

Highlights

The next chapter for As Ever may depend on turning buzz into real demand.