Experts critique Meghan Markle's brand

Industry professionals have taken a critical look at Meghan Markle's lifestyle brand As Ever.

Experts criticize Meghan Markle's brand strategy and public perception

Meghan Markle's lifestyle brand, As Ever, faced harsh critiques from brand experts on the podcast The Art of the Brand. Phillip Millar, a Canadian lawyer, and Camille Moore, a marketing executive, shared their negative impressions of Markle's brand launch during the episode titled The Royal Disaster of Meghan Markle's Brand. Millar argued that the brand lacks substance and depth, claiming it is nothing more than an effort to capitalize on Markle's fame from her acting career and royal status. He noted that there seems to be little strategic planning, stating that investors like Netflix failed to ask critical questions before the launch. Despite the negative feedback, Markle's recent rosé wine release sold out quickly, demonstrating some market interest.

The criticism of Markle's brand highlights significant challenges in the intersection of celebrity and entrepreneurship. Experts argue that her strategy fails to align her public persona with a legitimate brand identity. Marketers emphasize the need for authenticity, which they feel is missing in As Ever’s approach. Millar's comments reflect a broader skepticism about how celebrity status translates into successful business ventures. Although some products are performing well, the overall branding strategy must evolve to ensure sustainable growth and relevance.

Highlights

How Markle navigates this critical feedback may shape her brand's future.