Lucid Gravity X concept debuts at Pebble Beach

Lucid unveils the Gravity X concept, a rugged off-road capable SUV built on the Gravity Grand Touring platform, with a Pebble Beach debut.

Lucid Gravity X Concept Sets Trail Ready Benchmark

Lucid Group announced the Gravity X concept, a trail-ready SUV built on the Gravity Grand Touring platform. The vehicle was unveiled at a private event on the Pebble Beach Golf Links and is set to make its public debut on August 17 at Pebble Beach Concours d’Elegance. The Gravity X adds off-road focus to the Gravity line with redesigned front and rear fascias, a wider track, lifted ride height, and all-terrain tires. Skid plates and tow hooks boost rugged utility while the aerodynamics remain a priority.

Design details emphasize the outdoors. Bold orange accents contrast with a rugged satin finish and brushed metal fascias. Hood recesses feature etched topographic maps of Big Sur and Death Valley, with Pebble Beach coordinates on the sill plates. Lucid frames Gravity X as a cross between luxury and adventure, implying a broader appeal for buyers who want electric range and off-road capability in one package.

Lucid is broadening its image beyond sedan performance into a niche that blends capability with sustainability. The Gravity X concept signals an ambitious expansion, but turning a concept into a production SUV will require careful budgeting and supply chain management in a crowded EV field. Pebble Beach serves as a marketing moment as much as a product tease, positioning Lucid to compete with established off-road players and new entrants alike. If the concept translates into a practical model, it could diversify demand and help Lucid reach new customers; if not, it risks disappointment among investors and fans.

Highlights

The road from concept to showroom will test Lucid's appetite for bold bets.