Lucid Gravity off road version live and sales data disputed

Lucid defends Gravity sales while unveiling a rugged off road variant.

Lucid reveals Trail Ready Gravity SUV after denying tiny sales claim

Lucid Motors unveiled an off road version of its Gravity SUV on Friday, hours after denying a report that it had sold fewer than 10 units in the first six months of production. The off road concept adds redesigned front and rear fascias, improved approach and departure angles, a wider track, raised ride height and all terrain tires. Nick Twork, Lucid’s VP for communications, called Automotive News’ report completely inaccurate and said the real number is well into the 3 digit range.

Executives noted that supply chain constraints, including a magnet shortage, were improving and deliveries were expected to accelerate. They stressed that Gravity would make up a large share of Lucid’s sales in the second half of the year as production ramps, with the added off road variant helping broaden the brand’s appeal.

The move to an off road Gravity signals Lucid’s push to broaden its customer base beyond luxury highway cruisers. It also shows how a startup negotiates market chatter while pursuing a longer ramp. By insisting the sales figure is higher than third party data suggests, Lucid aims to protect investor confidence and control the narrative around its production trajectory. Yet the episode underscores a broader challenge for young EV makers: translating aspirational product strategy into steady deliveries amid a fragile supply chain.

If magnet shortages and other constraints persist, timing becomes as important as the product. The off road Gravity may help with margins if it leverages existing platforms and supplier networks, but sustained growth will depend on consistent volumes and transparent data from the company.

Highlights

As Lucid scales production, clarity on numbers will matter as much as what it builds.