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July housing market busiest since 2020

Rightmove reports 8% more sales in July 2025 as prices fall and buyers gain more choice.

August 17, 2025 at 11:01 PM
blur Estate agents enjoy their busiest July in five years

Buyers gain more choice as July sales rise and asking prices fall.

Estate agents enjoy their busiest July in five years

Rightmove reports 8% more sales agreed in July 2025 than July 2024, making it the busiest July for sales since 2020 when demand surged after lockdown.
Buyers have been drawn by price reductions as sellers try to stand out amid a glut of properties on the market. The average asking price of new properties listed on Rightmove has dropped 1.3% this month to £368,740, marking a summer decline of about £11,000. The biggest price falls have been among higher-priced homes, above £650,000.

Key Takeaways

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July sales up 8% year on year
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This July busiest since 2020 for sales
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Average asking price down 1.3% this month
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Summer drop in asking prices about £11,000
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Top tier homes see the largest price declines
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Buyer choice increases as supply rises
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Price reductions drive buyer interest and market momentum

"Prices are cooling and buyers gain real room to negotiate"

Editorial note on price shifts

"More homes on the market change the pace of negotiations"

Supply dynamics observed

"Affordability remains the real hurdle as rates influence decisions"

Impact of mortgage costs

The data shows a market in transition rather than a crash. A wider choice and lower prices give buyers negotiating power, but mortgage rates and lending criteria still shape what is affordable.
For sellers and agents, price discipline and speed matter more than ever as supply remains elevated. Policymakers may see affordability pressures rise as a continued test for housing stability.

Highlights

  • Prices are cooling and buyers gain real room to negotiate.
  • More homes on the market means more chances to seal a deal.
  • Affordability remains the real test for this market.
  • This summer marks a shift from sprint to steady rebalancing.

Markets shift as rates move and markets adapt

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