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Insta360 Announces Launch of New Drone Antigravity

Insta360 reveals its new drone designed for immersive 360 filming, set to launch in August.

July 28, 2025 at 01:51 PM

The Best 360 Camera Maker Is Making an ‘Immersive’ Drone and DJI Should Be Very Worried

Insta360's new drone promises an immersive flying experience with a 360 camera.

Insta360 Launches Exciting Drone to Challenge DJI

Insta360, known for its 360 cameras, has announced a new drone called 'Antigravity' that aims to revolutionize aerial videography. Featuring two fisheye lenses, the drone promises immersive flights, allowing for real-time visual feedback possibly with AR goggles. Set to launch in August, this drone weighs under 250 grams and could replace the complicated setup often associated with drone flying and videography. With DJI facing challenges in the U.S. market due to scrutiny and potential bans, Insta360 sees an opportunity to capture the interest of drone enthusiasts and content creators alike.

Key Takeaways

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Insta360 introduces a new drone called Antigravity featuring immersive 360 filming.

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The drone's weight is under 250 grams, comparable to DJI Mini 3S.

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Antigravity aims to simplify drone flying and videography with advanced technology.

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DJI faces possible U.S. bans due to national security concerns.

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Insta360 is well-positioned to capture market share during DJI's struggles.

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The immersive experience may attract a broader user base, including filmmakers.

"The Antigravity drone promises immersive flights thanks to its 360 camera."

This highlights the innovative technology behind Insta360's new offering.

"Insta360 aims to replace the technical complexity of drone flying and videography."

This emphasizes the user-friendly approach Insta360 is taking with Antigravity.

"DJI’s regulatory woes may open the market for new competitors like Insta360."

This illustrates the current challenges faced by established players in the drone industry.

The introduction of Antigravity positions Insta360 as a serious competitor against DJI, especially as the latter contends with regulatory hurdles in the U.S. market. This shift could reshape the drone landscape, prompting both innovation and competition in a sector that thrives on creativity. Insta360’s focus on immersive technology could cater to filmmakers and hobbyists looking for cutting-edge tools without the usual technical burdens. However, the success of the Antigravity also hinges on how well it navigates potential scrutiny similar to its Chinese rival.