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DJI reveals Osmo 360 launch details

DJI's first 360 camera will launch on July 31 with exciting specifications.

July 25, 2025 at 10:39 AM

DJI reveals Osmo 360 release date - as leaked 15-minute video shows exactly how it compares to the Insta360 X5

DJI prepares to introduce its first 360 camera to the market.

DJI announces Osmo 360 launch date and specs reveal

DJI confirmed the launch of its first 360 camera, the Osmo 360, set for July 31 at 8 AM EDT. The teaser highlights a significant 1-inch sensor designed for high-quality 360-degree image capture. Specs include the ability to record 8K video and capture stills at 120MP. A YouTuber's accidental leak of a 15-minute video comparison with the Insta360 X5 generated buzz before it was removed, showcasing the Osmo 360's competitive design and features. The upcoming release places DJI in direct competition with Insta360, raising the stakes for innovation in the 360 camera market.

Key Takeaways

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DJI launches its first 360 camera, Osmo 360, on July 31.

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The Osmo 360 features an optimized 1-inch imaging sensor.

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It supports 8K video recording and 120MP still images.

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A leaked video showed direct comparisons with the Insta360 X5.

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The design is similar to the GoPro Max but lighter and more compact.

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Insta360 faces tough competition from DJI's new product.

"DJI appears hellbent on conquering the action camera market."

This reflects DJI's aggressive strategy in a competitive market.

"Insta360 has long surpassed GoPro as the 360 camera market leader."

This highlights the competitive landscape that DJI is entering.

DJI's entry into the 360 camera space reflects a growing trend among tech giants to diversify their product lines. With Insta360 already established as a market leader, DJI's Osmo 360 presents an opportunity to capture a significant share of this niche. The new features and specs could redefine consumer expectations for 360 cameras, particularly in image quality and usability. However, while DJI focuses on performance, Insta360's experience in this arena may prove challenging for the newcomer.

Highlights

DJI enters the 360 camera market with a powerful new contender.
The Osmo 360's specs could change how we capture 360-degree content.
A leaked review may have spoiled some of DJI's surprise for Osmo 360.
Insta360 faces a serious challenge from the new Osmo 360.

Market competition may lead to backlash

The intense rivalry between DJI and Insta360 could provoke strong consumer reactions and impact brand loyalty at stake. This tension may also raise questions about innovation versus market saturation in the camera space.

The upcoming launch is likely to engage both enthusiasts and professionals alike.

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dji osmo 360 insta360 camera technology technology consumer electronics

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