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High Noon recalls mislabeled drinks

High Noon has recalled certain packs due to false labeling as Celsius energy drinks.

July 31, 2025 at 02:36 PM
blur High Noon recalls cans mislabeled as Celsius energy drinks : NPR

High Noon has announced a recall of cans mislabeled as Celsius energy drinks.

High Noon recalls mislabeled drinks

High Noon has issued a recall for some of its vodka seltzers sold in beach variety packs due to a labeling error. The U.S. Food and Drug Administration (FDA) stated that certain packs shipped to Florida, New York, Ohio, South Carolina, Virginia, and Wisconsin last week may contain cans falsely labeled as Celsius energy drinks. These packs included cans filled with High Noon vodka seltzer but labeled as Celsius Astro Vibe Energy Drink. Celsius attributes the mix-up to a third-party packaging supplier that delivered the wrong cans. No illnesses have been reported from this error, but the FDA advises consumers to be cautious with the affected products. High Noon and its parent company, Gallo, are currently investigating the matter with Celsius.

Key Takeaways

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High Noon recalled vodka seltzers mislabeled as Celsius drinks.
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The affected packs were shipped to six states: Florida, New York, Ohio, South Carolina, Virginia, and Wisconsin.
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The recall affects specific code lots identified by the FDA.
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Celsius highlights that no adverse health effects have yet been reported.
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Consumers are advised not to consume affected products and to check the labels carefully.
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High Noon is part of the popular beverage market dominated by energy drinks and seltzers.

"Some of these packs contain cans filled with High Noon vodka seltzer alcohol."

FDA confirms the labeling error in the recall announcement.

"The packaging supplier mistakenly shipped empty cans of the energy drink to High Noon's production facility."

Celsius explains the cause of the mix-up in their statement.

"No illnesses or adverse reactions have been reported from this error."

The FDA reassures consumers about the safety of the affected drinks.

"Consumers should not consume the beverage in the energy drink can."

FDA warns about the risks of unintentional alcohol ingestion from the recall.

This recall highlights the importance of accuracy in product labeling, especially in the increasingly crowded beverage market. As wellness and energy drinks gain traction among younger consumers, the potential for such mix-ups raises concerns about safety and brand integrity. With Celsius drinks enjoying popularity in various circles, from fitness enthusiasts to political figures, the implications of this recall could affect consumer trust for both brands involved. Proper communication and prompt action will be essential for High Noon and Celsius to restore confidence among their followers.

Highlights

  • Consumers should check for silver lids to stay safe.
  • A mix-up like this raises safety concerns for consumers.
  • Stay cautious when grabbing your favorite cans.
  • High Noon and Celsius face a reputation challenge.

Potential health risks from mislabeled products

Consumers may accidentally ingest alcohol instead of energy drinks, causing health concerns. The lack of adverse reactions reported does not mitigate the risks associated with unintentional consumption of alcohol.

As investigations continue, impacted customers should remain vigilant about their products.

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