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High Noon initiates recall of Celsius products

High Noon has recalled certain cans mislabeled as Celsius energy drinks due to a mix-up.

July 30, 2025 at 05:45 PM
blur Recall warns some Celsius energy drink cans accidentally contain alcohol

High Noon has initiated a recall due to mislabeling of its alcoholic beverages.

High Noon recalls Celsius cans due to mislabeling error

High Noon is recalling specific cans from its Beach Variety packs after they were mistakenly labeled as Celsius energy drinks. The affected cans contain High Noon vodka seltzer but have the branding of Celsius Astro Vibe energy drink, specifically the Sparkling Blue Razz Edition. This error occurred due to a mix-up with a shared packaging supplier. The affected products were distributed to retailers in states including Florida, New York, and Wisconsin between July 21 and July 23. As of now, there have been no reports of illnesses linked to this recall.

Key Takeaways

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High Noon recalled its Beach Variety packs due to mislabeling issues.
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Cans were labeled as Celsius when they actually contain vodka seltzer.
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The mislabeling was caused by a shared packaging supplier error.
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Affected products reached retailers in several states including Florida and New York.
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No illnesses have been reported following the recall.
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Consumer trust could be impacted if mislabeling becomes a trend.

"This incident highlights a significant oversight in labeling processes."

An expert comment on the implications of the recall.

"No illnesses have been reported from the recall to date."

Fact from the FDA detailing the current situation.

This incident raises concerns about production and labeling processes within the beverage industry. While no illnesses have been reported, the potential for consumer confusion remains significant. Mislabeling a non-alcoholic product with alcoholic content can lead to serious health risks, particularly for individuals who may be unaware of the discrepancy. Therefore, companies must ensure stringent quality control measures are in place to prevent such mistakes. The ripple effects of this recall could affect consumer trust in both High Noon and Celsius brands, underscoring the importance of branding integrity in the marketplace.

Highlights

  • Mislabeling can lead to serious consumer confusion.
  • Quality control is key in maintaining brand trust.
  • No illnesses reported, but vigilance remains crucial.
  • A mislabeling mix-up raises industry eyebrows.

Potential consumer risk due to mislabeling

Mislabeling alcoholic products as non-alcoholic can pose health risks, particularly for unsuspecting consumers. Vigilance in labeling practices is necessary to avoid confusion and potential harm.

This incident highlights the critical need for vigilance in labeling standards in the beverage industry.

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