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Google unveils private access to new AI video model

Google has rolled out private access to its Veo and Imagen 3 AI models for video and image generation.

December 4, 2024 at 04:00 PM

Google's generative AI video model is available in private preview

Google is opening private access to its new Veo and Imagen 3 AI models for video and image generation.

Google launches private access to its generative AI video model

Google has started providing private access to its Veo and Imagen 3 generative AI models. Customers using the company’s Vertex AI Google Cloud package can generate videos from text prompts and images with Veo. In addition, Imagen 3 will be available from next week, enhancing text-to-image capabilities. Google claims it is the first major cloud provider to offer a video generation model, while acknowledging that current AI models still face challenges in producing coherent results.

Key Takeaways

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Google introduces Veo for video generation from text and images.

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Imagen 3 enhances text-to-image generation capabilities.

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AI models still struggle with producing coherent results.

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Businesses using generative AI report revenue increases.

"Among companies using generative AI in production, 86 percent report an increase in revenue."

This statistic highlights the growing confidence businesses have in generative AI to enhance their productivity.

"Google is the first hyperscale cloud provider to offer an image-to-video model."

This claim underscores Google's position in AI technology compared to its competitors.

"The model creates 1080p footage that's consistent and coherent."

This statement reflects Google's aspirations for high-quality output from its new AI tools.

"Return on investment from AI projects fell by 4.6 percentage points from 2023 to 2024."

This statistic indicates potential challenges businesses face with AI implementation and sustainability.

Google's leap into generative video technology could change how businesses approach content creation. By offering advanced tools, the company aims to enhance its competitive edge against other tech giants. However, the noticeable flaws in the generated content also raise questions about the readiness of AI technology for widespread adoption. As more enterprises look to AI for growth, Google must balance innovation with reliability to maintain client trust.