Pixel 10 launch signals Google's hardware push

Google's Made By Google event in New York previews Pixel 10 phones and Pixel Watch 4 alongside a celebrity teaser lineup.

Google unveils Pixel 10 in bold hardware push

Google held its Made By Google event in New York to showcase the Pixel 10 phones and the Pixel Watch 4, with a teaser video featuring guests such as Jimmy Fallon, Steph Curry, Lando Norris and the Jonas Brothers. The event began at 1 PM ET and was streamed online as Google teased further details about the Pixel 10 lineup along with its Gemini chip. The appearance follows Samsung's early Unpacked season and signals Google’s intent to grab attention in a crowded hardware market.

The company promoted the livestream and embedded a feed on its site, framing the Pixel 10 as a flagship family while signaling a broader devices strategy through Gemini. The public focus remains on design, camera capabilities and integration across Google’s ecosystem, with a clear aim to convert media buzz into consumer interest.

The Pixel 10 launch reads as a deliberate statement that Google will compete on device quality and software depth, not just price. By pairing a high-profile reveal with a visible chip identity like Gemini, Google signals a longer game of cross device intelligence. The mix of star power and product detail is a calculated risk: it can attract mainstream attention but may test pricing, availability and real world performance once reviews begin. Overall, the event shows Google trying to translate marketing energy into lasting hardware momentum.

Highlights

The Pixel push keeps Google in the hardware race while consumers wait for concrete specs and price.