Google Search launches AI Mode in the UK

Google Search expands its AI capabilities with the launch of AI Mode in the UK.

Google Search introduces AI Mode in the UK

Google Search has officially launched AI Mode in the UK, following successful rollouts in the US and India earlier this month. This new feature enhances the search experience by offering a more interactive, chatbot-like interface. Users can now enter longer, multi-part queries that are better suited for complex tasks, such as comparing products or planning trips. The AI Mode utilizes a customized version of Gemini 2.5 to break down questions into subtopics for a more detailed response. Users can access AI Mode via the search results page or directly at google.com/aimode.

Google's launch of AI Mode in the UK signals a shift in how users interact with search engines. By allowing for more intricate queries, Google is adapting to the needs of modern search habits. This change could place significant pressure on competitors who may struggle to keep up with the advanced capabilities that AI brings to user inquiries. It also raises the question of how this technology will impact user privacy and the quality of information provided. As AI continues to evolve, the landscape of digital information retrieval will likely change dramatically, offering more personalized experiences but also introducing new challenges.

Highlights

As AI technology evolves, its influence on information access will only grow.