Google AI Mode set to revolutionize online shopping

Google is integrating generative AI into its shopping platforms for a more personalized experience.

Google expands generative AI to enhance online shopping experience

Google is launching new generative AI features to improve the online shopping landscape in the US. This fall, the company will introduce an AI Mode that generates images of clothing and decor based on user descriptions. For instance, if someone searches for a green flowy dress for a garden party, the AI will provide images of various similar styles. Following this, real listings will be displayed for users to explore. Google is also rolling out a virtual try-on feature that allows shoppers to see how clothes would appear on them by uploading their own photos, providing a more tailored experience than traditional models.

The introduction of generative AI in Google’s shopping tools marks a significant shift in e-commerce. By allowing users to visualize outfits before purchasing, Google can enhance user engagement and reduce return rates. However, there is potential disappointment if users cannot find a close match to the generated images, raising questions about the balance between inspiration and reality in online shopping.

Highlights

This advancement in AI technology indicates how retailers are adapting to meet modern consumer needs.