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Google launches AI Mode in the UK

AI Mode allows users to interact with Google in a conversational manner for search queries.

August 2, 2025 at 12:00 PM

Google has signalled the death of googling. What comes next?

Google's new AI Mode changes how users will interact with search results.

Google's AI Mode marks a shift in search technology

Google has introduced AI Mode in the UK, allowing users to engage in a conversational manner for queries, moving away from traditional search results consisting mainly of hyperlinks. This change signals a significant update in how people will search the internet, allowing more complex questions and enhancing user interaction. In this AI-driven approach, responses are generated more like discussions, providing detailed answers rather than a list of websites.

Key Takeaways

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Google introduces AI Mode for more interactive searches

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Responses are designed to replace hyperlinks with detailed answers

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AI Mode caters to complex queries without the need for fine-tuning

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Experts suggest Google's approach could reshape the web

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The shift threatens the traditional online advertising model

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Potential future may see the decline of smartphone as a primary device

"Google is disrupting itself."

This highlights the scale of change initiated by AI Mode.

"The first real threat in 20 years came about in the ChatGPT moment."

Brad Gerstner emphasizes the urgency of Google's transformation due to competition.

"A static list of blue links? That is so 2024."

This comment captures the shift towards interactive AI-driven search experiences.

"AI Mode invites you almost to talk to Google."

Describes how users will engage with Google's new search format.

The launch of AI Mode highlights a trend pushing against conventional search engine practices. By prioritizing direct answers over clickable links, Google enters a new era that reflects changing user preferences towards more personalized, conversational interactions. It anticipates a future where users expect seamless integration of AI into their daily activities, possibly reshaping how businesses approach digital marketing and customer engagement.

Highlights

The future of search is no longer a list of links.
Google's shift reflects what users really want: conversation.
AI Mode changes everything about how we seek information.
Jony Ive teases a future where screens may become obsolete.

Potential impact on online advertising

The move to AI-driven responses may disrupt the traditional model for online ads that generates revenue from clicks, potentially causing significant changes in the digital marketing landscape.

As technology continues to evolve, user expectations for search functionality will undoubtedly transform further.

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google ai search technology internet technology business internet AI

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