Google's new AI feature allows virtual clothing try-ons

Google introduces a new AI feature allowing users to virtually try on clothing using their own photos.

Google launches virtual clothing try-on feature

Google has announced the launch of a new AI-powered feature that enables users to virtually try on clothes. This capability is now available in the United States and is integrated across Google’s Search, Google Shopping, and Google Images. Users can upload a full-length photo of themselves to see how various items of clothing look on them. This launch is part of Google's ongoing investment in enhancing online shopping experiences through technology. Previous iterations of virtual try-on technology focused on models, but this new feature allows for a personal experience. In addition to this feature, Google is also introducing improved price alerts and plans to release a tool for outfit and room design inspiration later this fall, further expanding its capabilities in the digital shopping arena.

This new feature represents a significant step for Google in the competitive landscape of online retail. By allowing users to see clothes on their own bodies, Google enhances customer engagement and could reduce return rates for online purchases. As online shopping continues to grow, integrating advanced AI technology positions Google to be a formidable player in e-commerce. Furthermore, the upcoming features hint at a broader strategy to create a fully immersive shopping experience, blending aesthetic inspiration with practical purchasing options.

Highlights

As online shopping evolves, consumers will benefit from more engaging and tailored experiences.