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Google launches customizable price tracking and virtual try-on features

Users can now set specific price alerts and try on clothes virtually with their own photos.

July 24, 2025 at 01:00 PM

Google Search rolling out customizable price tracking, virtual try on

Google announced new features for Search that enhance shopping experiences with price tracking and virtual try on.

Google introduces new features for price tracking and virtual try on

Google has launched several innovative updates to its Search features aimed at enhancing the online shopping experience. One of the key changes is the ability to customize price tracking alerts. Users can now set specific price thresholds for notifications instead of receiving alerts about notable price drops. This feature includes a price slider to indicate the desired amount. Moreover, Google has advanced its price tracking by enabling users to monitor particular colors and sizes, highlighted with a new Gemini sparkle badge. In addition, Google has started rolling out a virtual try-on feature that allows users to upload full-body photos to see how different clothing items look on them. This feature, which has undergone development since an initial introduction in 2023, leverages advanced image generation technology. Users must ensure their images meet certain criteria to receive the best results. A preview of a new AI Mode will also be available this fall, helping users explore outfit inspirations by generating visual matches from billions of products in Googles Shopping Graph.

Key Takeaways

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Google enhances shopping search with customizable price tracking.

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Users can set specific price alerts for better control.

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Virtual try-on technology enables users to see clothing on themselves.

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Features use advanced image generation and AI technology.

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New inspiration tools will help visualize outfits and rooms.

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Privacy concerns may arise from using personal images for shopping.

"Users can now set an amount for price alerts instead of just receiving notifications about drops."

This change allows for more personalized shopping experiences.

"The updated virtual try-on feature showcases how different materials fold and stretch on different bodies."

This technology aims to enhance the accuracy of online shopping.

These new features reflect Google's commitment to making online shopping more personalized and engaging. The ability to set specific price alerts empowers consumers to make decisions based on their budget preferences, which is increasingly important in today's economic climate. Meanwhile, the virtual try-on technology places Google at the forefront of enhancing customer interaction with apparel shopping. While these advancements could lead to improved sales for retailers, they also raise questions about privacy and data usage, as consumers share personal images for a better shopping experience. As competitors innovate, Google must ensure these features not only resonate with users but also align with ethical standards in data handling.