Google brings Calling Cards to Android phones

Google rolls out a new Calling Cards feature for Contacts and Phone apps to customize the incoming call screen.

Google brings Calling Cards to Android phones

Google has begun a broad rollout of Calling Cards for the Contacts and Google Phone apps on Android. The feature lets users attach a full screen photo and stylized text to a contact, so the incoming call shows a custom card instead of the default view. It mirrors a feature on iPhone called Contact Posters and is arriving in waves, depending on device, app version, and whether users are in the beta program.

To create a Calling Card, open Google Contacts, pick a contact, and tap Try adding a calling card. You can add a photo from the camera, gallery, or Google Photos, adjust the crop, choose the font style and text color, then save. If the prompt does not appear, you can tap the pencil icon to create one. The feature is optional and Google says it will roll out to non-beta versions soon.

Calling Cards fit a low friction trend in mobile design. They add visual flair without asking for new data or permissions and remain optional, so users can opt in without disruption. The cross-app setup with Contacts and Phone helps keep the experience consistent across devices.

Still, the appeal depends on taste. Some users may enjoy the warmer tone, while others prefer a clean, minimal screen. The feature could set a small new expectation for contact screens and may influence how developers think about personalization in future updates.

Highlights

More small touches could redefine how we greet callers in the future.