GMA shows new V12 specials

Two bespoke V12 cars mark Gordon Murray Automotive's entry into a new Special Vehicles division

GMA unveils V12 special editions inspired by McLaren F1

Gordon Murray Automotive has shown two first projects from its new Special Vehicles division during Monterey Car Week. The program aims to offer one off and limited run cars with unique styling and mechanical tweaks, under three product lines: SV Design for limited editions, Bespoke for customer commissioned builds, and Heritage for continuation style reworkings of Murray’s designs.

The Le Mans GTR LM is built on the T.50 platform but almost every element outside the powertrain has been redesigned. It retains the T50’s 4.0 litre naturally aspirated V12 and six speed manual, but is cloaked in a bespoke longtail bodyshell inspired by famous Le Mans racing legends, including the Matra-Simca MS660, Porsche 917, Alfa Romeo Tipo 33/3, and Murray’s McLaren F1 GTR LM. The aim is to maximise ground effect and downforce, with a long low silhouette, prominent splitters, skirts and diffusers and a large fixed rear wing. In this car the ground sucking fan used on the T50 is not required thanks to the new aero approach.

Alongside the GTR LM, the longtail rework of the T.50 is presented as a proof of concept for GMSV’s broader design philosophy, which is to blend historic racing language with modern engineering while preserving the core driving experience of the original machines.

This move by Gordon Murray Automotive reflects a clear industry shift toward bespoke and limited production models as a way to sustain margins in a market hungry for exclusivity. By structuring Special Vehicles into Design, Bespoke and Heritage, GMSV signals a commitment to both high end customization and to keeping a lineage of Murray's design language alive in contemporary form. The emphasis on aerodynamics, weight discipline and manual driving inputs positions the brand in a niche where storytelling and hands on engineering matter as much as raw speed.

However, the strategy carries risks. A reliance on one offs and ultra limited runs can squeeze production capacity and inflate prices, potentially alienating broader fans. The success will hinge on how well buyers value the combination of heritage and personal tailoring, and whether GMSV can maintain brand clarity while expanding its offer.

Highlights

The road ahead will test how far exclusivity can carry a brand without losing its core identity.