Gordon Murray launches two GMSV track cars

Gordon Murray Group unveils two track-focused models under the GMSV banner with all Le Mans GTR units sold and only five S1 LM units planned.

Gordon Murray launches two GMSV track cars

Gordon Murray Group has unveiled two track-focused models under its new Gordon Murray Special Vehicles banner. The Le Mans GTR sits on a fresh GMSV platform, with a stiffer, lighter suspension, a wide track, Michelin Cup 2 tires, and a cooling system tuned for the heat of the track. Power comes from the GMA V12, mounted solidly and driving the rear wheels through a six-speed manual gearbox, revving to 12,100 rpm.

The S1 LM is a modern recreation of Murray’s Le Mans winning McLaren F1 LM, with only five units planned. The Le Mans GTR has already sold out, with 24 units spoken for for an undisclosed sum, highlighting the brand’s commitment to a highly exclusive track performance program. These models mark a new flavor of Murray’s work, balancing track focus with the studio’s heritage-driven approach to bespoke supercars.

The move signals Murray's push into a niche that prizes engineering discipline and personal tailoring over mass production. By tying new models to a dedicated platform while preserving a manual transmission, the company appeals to purists and collectors who prize tactile control and a direct driving feel. This approach also underscores a broader trend among elite brands to offer hyper-specific, track-first machines anchored in racing tech rather than road comfort alone.

Yet the very exclusivity that adds allure could invite criticism about accessibility and long-term business viability. If the strategy proves financially sustainable, it may set a template for heritage brands to blend storied lineage with modular, customizable platforms. The real test will come as customers weigh rarity against the desire for broader engagement and ongoing development.

Highlights

The next steps will reveal how far such exclusivity can sustain a modern high end brand