Gigabyte undercuts LG with MO27Q28G OLED monitor

Gigabyte releases its first Primary Tandem OLED monitor at a lower price, challenging LG on premium OLED specs with a 1,500-nit panel and 280 Hz.

Gigabyte trims OLED price gap with MO27Q28G challenge to LG 27GX700A

Gigabyte has unveiled the MO27Q28G, its first Primary Tandem OLED gaming monitor, at Computex 2025. It targets the premium OLED segment by directly challenging LG’s UltraGear OLED 27GX700A while offering a more affordable price. In China, the MO27Q28G is priced at 2,899 yuan (about 404 dollars), compared with LG’s 4,599 yuan (about 640 dollars) for the rival model. The Gigabyte display boasts a 1,500-nit OLED panel and up to 280 Hz refresh rate, plus a modern port lineup.

The price gap signals a shift in how premium OLED gaming displays are sold. By pricing MO27Q28G around 404 dollars, Gigabyte pressures LG to defend its high-end positioning or lose share to a more value-driven option. If more brands tighten their belts on price, the category could reach a broader audience of enthusiasts who previously avoided premium OLED on cost alone.

At the same time, this kind of price competition raises questions about margins, supply chain resilience, and long-term reliability. A 1,500-nit spec and 280 Hz claim will be tested by real-world gaming, and consumers will watch for burn-in risk and firmware support as the market evolves.

Highlights

Competition in premium displays is tightening, which could reshape what buyers expect from future OLED monitors.