Experts question value of trendy wellness smoothies

Experts examine the popularity of £9 wellness smoothies packed with nutrients.

Wellness smoothies raise concern over health and cost

Smoothie bars in London are selling trendy wellness smoothies for around £9, a price tag that raises eyebrows. For example, at Elevate in London, drinks like "the glow" can hit £15 with add-ons. These smoothies are packed with ingredients like collagen and matcha, claiming benefits for skin and gut health. However, nutritionists warn that the high sugar content and low effectiveness of some ingredients may counteract these benefits. In places like Los Angeles, similar smoothies have become symbols of luxury and status, with celebrity endorsements driving sales. While some ingredients do offer health benefits, experts suggest it's important to blend them properly with other nutrients for better results.

The rising trend of expensive wellness smoothies reflects a larger consumer appetite for health-oriented products. Yet, while people enjoy these drinks for their aesthetic appeal and claims of nutritional benefits, many experts caution that the high sugar content and inflated prices overshadow their potential advantages. It’s a classic case of wellness marketing, where the packaging often takes precedence over genuine health impacts. Rather than relying on these costly beverages, nutritionists urge consumers to consider simpler, more effective approaches to wellness, such as preparing homemade drinks or adopting a balanced diet rich in whole foods.

Highlights

Consumers should weigh the benefits and drawbacks before indulging.