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DJI's Osmo 360 not launching in US

DJI confirms it will not sell the Osmo 360 camera in the US, but retailers are taking pre-orders.

July 31, 2025 at 08:24 PM

DJI won’t sell you an Osmo 360 in the US - but these retailers will

DJI has decided not to release its Osmo 360 camera in the US, raising questions about its strategy.

DJI bypasses US market with Osmo 360 camera

DJI has officially chosen not to sell its new 8K Osmo 360 camera in the United States, marking a notable shift in its product availability. The company has already faced challenges importing drones into the country. This decision now extends to non-drone products, leaving consumers wondering if they will ever see the Osmo 360 in US stores. However, B&H and Adorama are stepping in by offering pre-orders for the Osmo 360 and its Adventure Combo, despite DJI's lack of clarity on future availability in the US market. A representative from DJI mentioned that multiple factors influenced this decision, but provided no specific details.

Key Takeaways

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DJI's Osmo 360 camera will not be officially sold in the US.

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Retailers B&H and Adorama offer pre-orders despite DJI's absence.

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DJI has faced previous issues with drone imports into the US.

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The company's spokesperson cited multiple reasons for the lack of US availability.

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No timeline provided on future sales of the Osmo 360 in the US market.

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Consumers may need to weigh risks regarding warranty and support from third-party retailers.

"There are multiple reasons behind why the Osmo 360 will not be available through DJI officially in the U.S."

A DJI spokesperson addressed the company's decision about the US market availability.

"We do not have a timeline on when or if this will be available, but we will keep you posted if there are any updates."

DJI's uncertainty regarding the future sale of the Osmo 360 is concerning for customers looking to make a purchase.

The decision by DJI to avoid a full release of the Osmo 360 in the United States may reflect broader concerns about market dynamics, compliance regulations, or company strategy. This move not only highlights the challenges that tech companies face in navigating the US market but also raises questions about consumer access to innovative products. Retailers like B&H and Adorama stepping in to fill the gap could either enhance market competition or complicate consumer experiences, given the ambiguity from DJI regarding warranties and product support.

Highlights

The choice to skip the US market raises important questions for consumers.
Retailers are stepping up where DJI is retreating.
Innovation may face hurdles in the US without clear strategies.
DjI's absence might fuel mixed feelings among fans and buyers.

Concerns over DJI's US market strategy

The decision to not sell the Osmo 360 in the US raises questions about DJI's market strategy and potential backlash from consumers who are eager for advanced technology. The lack of warranty support from DJI may discourage buyers.

The implications for DJI's strategy in the US market remain to be seen.

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dji osmo360 technology marketstrategy retail technology business

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