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Coca-Cola linked to animal cruelty at dairy supplier

An investigation reveals severe animal welfare violations at a farm connected to Fairlife milk.

July 20, 2025 at 11:15 AM
blur Coca-Cola under fire after undercover investigation reveals disturbing scenes at farm: 'A habitual offender'

Coca-Cola's Fairlife milk brand is linked to serious animal abuse allegations at a supplier farm.

Coca-Cola faces scrutiny over animal welfare violations at dairy supplier

An undercover investigation exposed animal cruelty at Woodcrest Dairy in New Mexico, previously linked to Coca-Cola's Fairlife brand. The Animal Recovery Mission documented abuse including forced extraction of calves and violence towards cows between December 2024 and March 2025. Coca-Cola stated it has not sourced milk from the farm since 2023, yet this marks the ninth time that abuse has been reported in connection with Fairlife suppliers. Concerns about the company's oversight of its dairy supply chain have grown as legal actions pile up against Fairlife for false advertising regarding animal welfare.

Key Takeaways

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Coca-Cola's Fairlife brand linked to multiple animal welfare violations
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Undercover investigation released disturbing footage of abuse
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Coca-Cola claims not to source from implicated farm since 2023
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Fairlife's reputation suffers with each new report of cruelty
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Legal actions against Fairlife continue to escalate due to past abuses
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Consumer pressure may influence corporate animal welfare policies.

"Fairlife milk is now a habitual offender, and Coca-Cola will be forever known as the global corporate leader in animal cruelty."

Richard Couto, founder of Animal Recovery Mission, highlights the ongoing issues with Fairlife milk and Coca-Cola's responsibility.

"Fairlife is committed to ensuring strong animal welfare at supplying farms and has zero tolerance for animal abuse."

A Coca-Cola spokesperson defends the company's animal welfare policy amid growing scrutiny.

The situation raises serious questions about Coca-Cola's commitment to ethical sourcing. Despite claims of zero tolerance for animal abuse, the repeated findings of cruelty suggest deeper issues within their supply chain management. Trust is a key factor for consumers, and revelations like these can lead to significant backlash against the brand. Public perception may shift quickly, especially if consumers prioritize animal welfare when making purchasing decisions. The legal ramifications also hint at a larger systemic problem that could affect Coca-Cola's reputation.

Highlights

  • Coca-Cola's Fairlife now faces serious credibility challenges.
  • Repeated abuses raise concerns about Coca-Cola's oversight.
  • Consumer pressure can lead to real change in corporate policies.
  • Public trust crumbles as animal welfare violations are revealed.

Coca-Cola faces backlash for animal welfare violations

The findings of animal abuse at Fairlife suppliers raise concerns about corporate responsibility and consumer trust. Continued reports can lead to legal and financial repercussions for Coca-Cola.

The impact of public scrutiny on corporate practices cannot be underestimated.

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