City unveils rain themed third kit

Manchester City releases a new third kit designed by Puma with a rain motif and a message aimed at fans.

Manchester City unveils rain themed third kit for 2025/26 season

Manchester City released their third kit for the 2025/26 season, designed by Puma as a tribute to the city’s weather. The grey shirt features a raindrop graphic and neon green patches on the neck and sides, reflecting the idea that City plays electrifying football in any weather. A message inside the kit reads Even when it rains, we shine, and the new design will be worn as an away option alongside the black kit that debuted in Palermo. The home kit with a sash on the front is also highlighted as part of the season’s lineup.

Beyond the design, City and Puma have extended their long running partnership, a deal that could push the collaboration past the £1bn mark. Puma will continue to make City kits for at least ten more years, with the annual value around £100m, a figure described as among the highest in the Premier League. City executives praised the renewal as a step toward a brighter future and deeper fan engagement. In addition to the kit launch, there are in store events and fan incentives tied to the release.

The kit release fits a broader trend in football where clubs monetize identity through merchandise and branding partnerships. Manchester City is leaning into a strong city narrative with a weather motif that nods to local pride while reinforcing a global marketing story. The Puma deal, valued at about £100m a year, signals a stable, high price tag that reflects both performance success and the club’s global reach. Critics may worry whether sponsorships eclipse sporting motives, especially as revenue streams grow more complex. The next phase will test whether fans connect with these visuals and messages as much as with wins on the pitch.

Highlights

The balance between branding strength and on field performance will shape City’s path this season.