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Columbus Crew reveal Heritage Kit for anniversary

The Crew's new jersey celebrates 30 years in MLS and includes fan contributions.

July 16, 2025 at 02:04 PM

Columbus Crew launch “The Heritage Kit” during Club’s 30th Season Celebration

The Crew celebrates their legacy with a new jersey design this season.

Columbus Crew unveils Heritage Kit for 30th season

The Columbus Crew has launched their third jersey for the 2025 season, known as The Heritage Kit. This new jersey pays homage to the team's rich history as the first franchise in Major League Soccer. Key features include the original 1996 shield and a retro wordmark design. Fans played a crucial role in shaping the kit's look, reflecting their dedication over the years. The kit will debut on July 19 in a match against D.C. United, aligning with the induction of Guillermo Barros Schelotto into the Circle of Honor. The Heritage Kit is also part of the adidas x MLS Archive Collection, celebrating the nostalgic design elements of the late ‘90s and early 2000s.

Key Takeaways

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The Heritage Kit honors Columbus Crew's 30-year legacy.

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Fans contributed significantly to the jersey's design.

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Debut scheduled for July 19 against D.C. United.

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Part of the adidas x MLS Archive Collection that celebrates team history.

"We are proud to launch The Heritage Kit, a tribute to the deep roots and enduring legacy of MLS’ First Club."

Katie Foglia, Crew Vice President, highlights the significance of the Heritage Kit.

"This kit honors our history, celebrates our supporters and connects generations of Black & Gold fans."

Foglia emphasizes the connection the kit creates among fans across generations.

Launching The Heritage Kit highlights the team's commitment to honoring its past while enhancing its connection with fans. By involving supporters in the design process, the Crew is reinforcing its community spirit. The kit's release also symbolizes the team's ambition to be a culturally significant entity beyond soccer, as demonstrated by its representation in a performance by Noah Kahan. This jersey encapsulates the essence of the Columbus Crew and its storied journey in American soccer.

Highlights

Heritage Kit celebrates 30 years of Black & Gold.
Fans' voices shaped a jersey that tells our story.
This kit is more than a jersey; it’s a legacy.
Columbus Crew honors history with every stitch.

Potential backlash from financial stakeholders

The launch of a new jersey can trigger financial scrutiny, especially concerning production costs and sales expectations, which may not meet the projected figures.

The Heritage Kit marks a significant celebration of community and history for the Columbus Crew.

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heritagekit columbuscrew mls soccer adidas sports soccer

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