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Manchester United releases new third kit ahead of 2025/26
A black third shirt with yellow blue trim and Snapdragon sponsor is revealed ahead of the 2025/26 season.

Man United releases a black third shirt with yellow and blue trim inspired by a 1990s away kit and backed by a major sponsorship.
Manchester United unveils third kit for 2025/26 season
Manchester United has unveiled its 2025/26 third kit, a predominantly black shirt with yellow and blue trim. The design nods to the club away kit worn between 1993 and 1995. The shirt carries the Snapdragon logo from Qualcomm, continuing a £60 million per season sponsorship, and features Adidas Trefoil in yellow with the crest positioned inside a shield. The kit's fabric and detailing aim to blend the club's history with a modern look.
United says the new third strip will join the home and away kits as part of a broader marketing push before the season begins. The release also notes a retail price point and availability, illustrating how kit launches serve both fans and revenue. A first wearing date for the third shirt has not been announced, and the product is listed at around £85 on Fanatics.
Key Takeaways
"Heritage meets modern branding on this kit"
design and branding takeaway
"The shield around the crest signals a new identity"
visual identity change
"Money shapes the way clubs tell their stories"
sponsorship impact
"Fashion and football now share the same stage"
cultural shift
This release shows how clubs balance memory with money. A familiar colorway can mobilize supporters while a sponsorship deal anchors the garment in the business of football. The Trefoil return on a third kit signals a broader fashion strategy that goes beyond sport.
The financial angle matters. A high value sponsorship with Qualcomm shapes what fans pay for replicas and how the club markets its image. If this mix of heritage and commerce resonates with supporters, it could set a template for future kit launches; if not, it might intensify debate about money in the game.
As fashion and football converge, the club must balance nostalgia with accessibility.
Highlights
- Heritage meets modern branding on this kit
- Fashion and football share the same stage today
- The shield around the crest signals a new identity
- Money shapes the way clubs tell their stories
Financial considerations surround new kit release
The third kit release ties to a high value sponsorship and a notable retail price, raising questions about fan accessibility and the club’s revenue model.
Time will tell if this blend of past and profit resonates with supporters.
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