Bugatti launches the unique Brouillard hypercar

New division for bespoke one-offs launches with a Mistral-based creation that could be most expensive Bugatti yet

Bugatti unveils ultra-bespoke Brouillard as W16 era ends

Bugatti introduces the Brouillard, a unique hypercar marking the end of its W16 engine era. This model, based on the Mistral speedster, features a fixed glass roof instead of an open top. The Brouillard is expected to be the priciest Bugatti ever built, with delivery set for 2027 as the inaugural model from their new Solitaire division, focusing on highly personalized cars. Frank Heyl, Bugatti's design chief, emphasizes that every aspect of the Brouillard is distinct from the Mistral, reflecting increased customer demand for exclusive designs.

The launch of the Brouillard signifies Bugatti's shift towards extreme customization, reflecting a growing trend in the luxury automotive market. The company's move away from the W16 engine aligns with a broader industry pivot towards hybrid technologies. Meanwhile, the emphasis on bespoke models through the Solitaire division showcases how manufacturers are catering to wealthy clients who desire uniqueness in their vehicles. As luxury car brands increasingly explore personalization, Bugatti’s approach may set a new standard for exclusivity and craftsmanship in high-end automobiles.

Highlights

As luxury and performance blend further, the automotive landscape may see exciting new shifts in craftsmanship.