Citi launches new premium card Citi Strata Elite

The Citi Strata Elite has entered the market with a mix of exclusive perks.

Citi unveils premium card Citi Strata Elite with unique benefits

Citi launched its long-awaited Citi Strata Elite Card, marking the first major update since the Citi Prestige Card. Available for an annual fee of $595, the Strata Elite includes over $800 in statement credits and offers unique features like Admirals Club lounge access. Cardholders can earn considerable rewards for spending through Citi's travel portal, such as 12 points per dollar on hotels booked within that portal. Citi has also partnered with American Airlines, allowing for a 1:1 points transfer to AAdvantage miles, a feature that strengthens its appeal to frequent flyers. Authorized users can be added for $75, giving them access to similar benefits.

While the Citi Strata Elite introduces several attractive features, it raises concerns about its alignment with traveler needs. The $595 fee may deter casual users, and its earning rates heavily favor purchases made through Citi's travel portal. This shift could alienate users who prefer to book travel independently. The benefits tied to dining and weekend spending present an innovative approach, though the card falls short against competitors like Amex and Chase when it comes to direct travel bookings. Citi aims to create a niche market, but potential users need to weigh if the benefits outweigh the cost in their specific travel context.

Highlights

As the credit card landscape evolves, Citi's strategic choices may determine its standing among elite travel cards.