Brewers promote pocket pancakes

The Brewers convert a dugout quirk into a weekend snack promotion based on manager Pat Murphy pocket pancake habit.

Brewers promote pocket pancakes after Pat Murphy viral moment

The Milwaukee Brewers announced Murph pocket pancakes will be sold at American Family Field during Sunday games for the rest of the season, starting with the series against the New York Mets. The promotion features the Ball Four Pocket Pack, four pocket pancakes with a choice of maple syrup or strawberry compote for 4.99, and the Double Chicken and Pancakes Pocket Pack, which includes two pancakes stuffed with chicken tender and topped with chopped bacon and a maple syrup drizzle for 7.99. Murphy explained that he has carried food in his pockets for years, a habit that began around 2017 and was highlighted during a postgame interview. He described a few examples of items he has stashed in a hoodie pocket, including pancakes and other snacks.

The marketing team has turned a viral moment into a fan experience, betting on the long tail of a quirky story. The move blends team lore with a tangible product, leveraging social chatter to boost attendance and small revenue from ballpark concessions. It also tests the balance between humor and discipline in a dugout culture where focus on the game is paramount. If the promotion resonates, it can become a lighthearted brand asset. If not, it risks being perceived as a gimmick that distracts from on field performance.

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Time will tell if this quirky quirk becomes a lasting feature of game day.