Brewers launch pocket pancakes promotion after viral moment

The Brewers will sell Murph's Pocket Pancakes at American Family Field on Sundays for the rest of the season, turning a viral moment into a fan engagement effort.

Brewers sell pocket pancakes after Murphy's viral moment

Milwaukee announced that Murph's Pocket Pancakes will be sold at American Family Field during Sunday games for the rest of the season. The promotion starts with the Mets series and ties to a viral interview in which Pat Murphy described pocketing snacks in the dugout.

Two snack packs are offered. The Ball Four Pocket Pack includes four pocket pancakes with a choice of maple syrup or strawberry sauce for 4.99. The Double Chicken n Pancakes Pocket Pack adds two pancakes stuffed with a chicken tender and bacon with maple drizzle for 7.99. The Brewers say the move builds on fan energy around Murphy and they note the team has had a strong stretch of results this season.

This move shows how a meme can be turned into a marketing tool and how fans crave shared moments. It demonstrates the power of social media to extend a team brand beyond the field.

The risk is simple. If the novelty fades or it distracts from the game some fans may push back. The ultimate test will be whether the promotion expands engagement and creates lasting value rather than a one off joke.

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Time will tell if this becomes a lasting part of the ballpark experience.