Brewers win 12th straight

The Milwaukee Brewers extend their streak and Wisconsin fans qualify for a statewide burger promotion from George Webb.

Brewers win 12th straight to trigger statewide burger promo

The Milwaukee Brewers beat the Pittsburgh Pirates 12-5 to extend their winning streak to 12 games and stand 76-44 on the season, the best record in the majors. The club has scored 103 runs during the streak and is the second franchise in the last 80 seasons to reach 100 or more runs in a 12-game run. Milwaukee also posted back-to-back game with 12 or more runs, a feat not seen since 2018. George Webb, a Milwaukee staple, promised free burgers if the city ever saw a 12-game streak, a pledge the chain says it intends to honor again after the latest victory. The restaurant has honored the bet twice before—first when the Brewers started the 1987 season with 13 straight wins and again in 2018 when a 12-game run occurred. Webb’s promotion date is expected to be announced on Thursday. The Brewers now head into a day off on Thursday before trying to tie the franchise record on Friday in Cincinnati against the Reds.

This story blends sports achievement with a local business ritual, turning a winning streak into a memory that extends beyond the ballpark. The promotion anchors fans in a shared, almost tribal experience—history, not just stats, drives attention and drives attendance. Yet the spotlight on the burger promise raises questions about marketing pressure on teams and cities to celebrate every milestone with a gimmick. If the Brewers falter, the promotion could become a talking point about overreliance on spectacle; if they continue winning, the tie between success and promotion will harden into local lore.

Highlights

The season’s outcome will reveal whether this tradition endures beyond a single hot streak.