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ASUS announces release date for Xbox handheld console

ASUS will launch the Xbox ROG Ally handheld console on October 16, with pre-orders starting on August 20.

August 7, 2025 at 05:01 PM
blur Official Xbox handheld console ROG Ally gets a release date, courtesy of reliable leaker

The release of ASUS' Xbox-branded ROG Ally handheld is set for October 16, according to reliable sources.

ASUS confirms release date for Xbox handheld console

ASUS is preparing to launch the Xbox-branded ROG Ally handheld console on October 16, as reported by leaker Billbil-kun. The ROG Ally will feature an AMD Ryzen Z2 A processor, 16GB of RAM, and 512GB of SSD storage. A more powerful variant, the ROG Ally X, will include an AMD Ryzen AI Z2 Extreme processor and 24GB of RAM. Pre-orders for both models are expected to start on August 20, with pricing set at €599 for the ROG Ally and €899 for the ROG Ally X. These devices will run Windows 11 and support Xbox Play Anywhere titles, providing access to games from various platforms. An official announcement is anticipated during Microsoft's Gamescom showcase.

Key Takeaways

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ASUS will launch the Xbox ROG Ally handheld on October 16.
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The device will feature high-end specs, targeting performance gamers.
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Pricing for the ROG Ally is set at €599 and €899 for the ROG Ally X.
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Pre-orders begin on August 20.
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Both handhelds will run Windows 11 and support Xbox Play Anywhere titles.
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Microsoft's internal handheld project appears to be sidelined for now.

""The Xbox ROG Ally sets a new standard for portable gaming.""

A bold statement about the potential impact of the device on the gaming market.

""Microsoft's internal handheld project has been sidelined for now.""

This highlights the shifting strategy within Microsoft's gaming division.

""We are co-engineering silicon across a portfolio of devices including our next-generation Xbox consoles.""

This reflects Microsoft's commitment to expanding its hardware capabilities with AMD.

The upcoming release of the ROG Ally handheld marks a significant shift for Microsoft in the gaming hardware arena. By collaborating with ASUS, Microsoft aims to strengthen its presence in the portable gaming space, a domain it has yet to fully explore. The intriguing dynamics between third-party partnerships and Microsoft's own development efforts hint at a versatile strategy moving forward. While the internal project is reportedly sidelined for now, the potential for future innovations remains high, especially with the integration of AMD technology in their devices. This approach allows Microsoft to focus on immediate market needs while laying the groundwork for its internal projects to flourish later.

Highlights

  • The Xbox ROG Ally sets a new standard for portable gaming.
  • Microsoft embraces partnerships, redefining its gaming strategy.
  • A powerful handheld console finally enters the gaming market.
  • What does the future hold for Xbox's handheld ambitions?

Potential backlash on pricing strategy

The high price points of the ROG Ally and ROG Ally X may lead to public criticism, especially regarding competition and accessibility.

The future of portable Xbox gaming may be shaped by third-party partnerships.

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