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ROG Xbox Ally Launch Date Confirmed
ROG Xbox Ally handhelds will launch on October 16, 2025, with preorders starting August 20.

A new report reveals the ROG Xbox Ally handhelds are scheduled for release on October 16.
ROG Xbox Ally Handhelds Set to Launch in October
A credible source has shared key details about the upcoming ROG Xbox Ally handhelds. According to Dealabs leaker billbil-kun, the devices will launch on October 16, 2025, with preorders beginning on August 20, aligning with Xbox's participation at Gamescom 2025. The higher-end Xbox Ally X is expected to retail for €899, while the standard model will cost €599. These figures match earlier leaks, but prices may vary by region due to fluctuating tariffs. The Ally X features a more powerful processor, larger RAM, and greater storage capacity than its counterpart. Players are interested in how these devices will perform in real gaming scenarios, especially given Xbox Play Anywhere's capabilities across platforms.
Key Takeaways
"These prices are set to attract a dedicated audience of gamers."
This statement reflects the pricing strategy aimed at serious players.
"The Xbox Ally X impresses with its performance in high-action games."
The hands-on experience highlights the device's gaming capabilities.
The imminent release of the ROG Xbox Ally handhelds is significant for casual and hardcore gamers alike. Set in a competitive market, these devices aim to push the boundaries between console and portable gaming. Pricing may restrict initial access to a smaller but dedicated audience, though their advanced features could appeal to PC gaming enthusiasts. The alignment with Xbox's ecosystem further enhances their attractiveness, providing seamless gameplay across devices. The response at Gamescom will likely provide insight on how the gaming community perceives this new venture.
Highlights
- The ROG Xbox Ally offers a promising step in portable gaming.
- With advanced features, the Xbox Ally could redefine handheld gaming.
- At €899, the Ally X targets a dedicated audience of gamers.
- Expectations run high for performance at Gamescom.
Pricing Concerns for New Gaming Devices
The high pricing for the ROG Xbox Ally handhelds may limit their initial market impact. Additionally, fluctuating tariffs might lead to significant price variations in different regions, complicating market entry strategies.
As the launch date nears, expectations will grow among the gaming community.
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