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Amazon launches new Kindles with colour screens

Amazon has launched the Kindle Colorsoft and Kindle Colorsoft Kids, enhancing the e-reader experience.

July 25, 2025 at 03:05 PM

Amazon launches new Kindles with colour screens

Amazon has launched two new Kindles offering vibrant colour displays and enhanced features.

Amazon expands Colorsoft lineup with new Kindles

Amazon has launched two new models in its Kindle Colorsoft line, the Kindle Colorsoft and the Kindle Colorsoft Kids. Both devices feature vivid colour screens, promising faster page turns and custom backgrounds to minimize eye strain. The Kindle Colorsoft is priced at £239.99, while the Kids edition is £259.99 and includes one year of Amazon Kids+. These new launches aim to provide a more affordable option for readers who want a high-quality colour e-reader experience.

Key Takeaways

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Amazon has introduced two new Kindle Colorsoft models.

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The devices feature high-contrast colour displays and warm lighting.

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Kindle Colorsoft readers reportedly read hundreds more pages.

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The Colorsoft Kids edition includes parental controls and a year of Amazon Kids+.

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These models aim to challenge other brands in the e-reader market.

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The new devices are competitively priced for the features offered.

"Colorsoft readers spend hundreds more hours lost in books."

Amazon highlights the impact of the new features on reading habits.

"The introduction of colour displays opens fresh avenues for digital reading."

This statement underscores the innovation brought by Amazon's new models.

With Amazon's latest additions to the Kindle Colorsoft series, the company is bridging the gap between affordability and cutting-edge technology. Readers are likely to benefit from these devices as Amazon responds to competitive pressure from brands like Kobo. The introduction of colour displays opens fresh avenues for digital reading, enhancing the appeal of eBooks and magazines. This move is not just about innovation but indicates Amazon's commitment to maintaining its dominance in the e-reader market despite increasing competition.

Highlights

Kindle Colorsoft models bring reading to life.
With vibrant screens, the future of reading has arrived.
These new Kindles redefine what e-reading can be.
More pages read mean more adventures to live.

Potential backlash from competitors

Amazon's aggressive expansion into the colour e-reader market may provoke responses from rivals like Kobo, who could ramp up their offerings or strategies to maintain market share.

As the e-reader market evolves, these new Kindles may reshape reading habits for many.

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kindle amazon ereader colorsoft technology technology gadgets consumer electronics

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